To Dodge’s credit, several renderings of the famed bee were used throughout the campaign to keep it fresh and interesting. These radio-delete fenders command a premium at the swap meet.Īs with any 1968-1971 Dodge magazine muscle car ad, the cheeky Scat Pack Bee, also known as the Dodge Racing Bee, is boldly depicted in full color. Like other Darts ordered without radio equipment, the passenger side front fender is not pierced with the 1-inch diameter hole needed to mount the antenna mast. You paid $63.35 extra for the basic Music Master AM radio or a hefty $134.95 for the solid state AM/FM unit. Looking a lot like exotic magnesium rims, they were also offered on Chargers, Coronets and full-size Dodges riding on 14-inch tires (a 15-inch version of these complex wheel covers was not made).Īn interesting detail is the lack of an antenna on the passenger side front fender of this radio-delete example. And while all Swinger 340s rode on specific 14×5.5 inch steel wheels with small center caps, an extra $64.10 got the Simulated Mag Wheel Covers shown. Presented in R4 Bright Red to complement the brash, diagonal Swinger callout, an extra level of eye-catching contrast is gained from the optional black vinyl roof, a $78.65 upcharge. Now, let’s focus on the car featured in the beach scene. In all, with a base sticker price of $2,836, the ad’s claim that “three bills” got a whole lot of car was no hollow boast. And for those who didn’t enjoy fancy footwork, the beefy A727 Torqueflite ® automatic transmission was a no-cost alternative to the A833 4-speed manual. While the Swinger 340 got the same 8-3/4 rear axle as the Coronet Super Bee, Coronet R/T and Charger R/T (with special brakes and axles to accommodate the compact Dart’s 5-on-4 inch wheel lug pattern), buyers wanting maximum acceleration were offered the Sure Grip limited slip differential for an extra $42.35 and steeper 3.55 or 3.91 gears for just a few dollars more. From there, the copy lists standard equipment, including the 340 cubic inch 4-barrel V8, 4-speed full synchro with Hurst shifter, heavy-duty suspension, dual exhausts, D70x14 wide tread tires, Dart Swinger bumblebee stripes, performance hood with die-cast louvers and 3.23 axle ratio. A 4-speed Hurst on the floor to keep things moving. Getting back to our analysis of the ad, let’s look at the written words: “ Play your cards right and three bills can put you in a whole lot of car this year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |