Remote observation lets researchers see how users are behaving using online tools like video calling and screen recordings. Once you’ve aggregated your interview data, you’ll start to notice trends and commonalities between interviewees and understand how they’re engaging with key touchpoints in your customer journey and what’s most important to them. Some researchers make simple spreadsheets in Google Sheets or Excel, while others use dedicated tools like EnjoyHQ or Dovetail. Input your results into a user research repository as you go, so you don’t get overwhelmed at the end of the interview process. Start with a warm-up that establishes trust and builds rapport, then home in on your core questions, and end with more informal, concluding thoughts from both parties. Structuring your user interviews in different stages can help get the conversation going. Conducting them in-person often yields the best results because it’s easier to pick up on non-verbal cues and the interview can flow more naturally-but video conferencing with tools like Zoom is a good secondary option.īy engaging in an open-ended conversation with customers, you’ll get unexpected insights and granular details about your customer’s journey, which helps you empathize with the user experience (UX). Customer interviewsĬustomer interviews are one-on-one conversations with people who actually use your product or service. Helps you understand the people who use your websites and apps, such as their ages, interests, devices, and app versionsĪll Google Analytics properties start with this collection by default.Use the following four qualitative research methods to get an in-depth understanding of how customers engage with your brand online. You selected "Get baseline reports" during setup, you created the property before March 27, 2023, or you migrated from a Universal Analytics property using Setup Assistant Helps you understand each stage in the customer journey - from acquisition to retention You have at least one app data stream associated with a games app in the Google Play Store or Apple App Store, or the industry category in your Property Settings is set to "Games" Provides game-specific information to help you measure customer behavior across the user funnel and develop metric-driven insights about your mobile gaming apps You selected a business objective during setup that wasn't the "Get baseline reports" option Provides a tailored set of reports based on information you provide about your business when you first set up Google Analytics You add the Google Analytics for Firebase SDK to your connected mobile app Summarizes key metrics about the apps you connect to Firebase, including data about your users and their behavior You can customize the report collections to include any report. You will see some of the following report collections based on information you provide during setup. The set of reports below the Reports snapshot and Realtime reports on the left are called report collections.
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